Drive Response with Effective Direct Mail Promotions
Direct mail promotions have a dependable history of generating high-quality leads for entrepreneur-based businesses. But it doesn’t take much to turn a potentially productive direct mail promotion into a total disaster. By following a few, simple guidelines, you can keep your direct mail promotion on the right track.
Its all about the “hook”
- It is a one-shot opportunity to pitch your product to a potential customer in a very short period of time.
- While advertisers are often more concerned about graphics than copy (text), direct mail marketers recognize that in their business, copy is king.
- The trick is to design your direct mail piece in such a way that the person receiving it will actually want to read it
Creating interest
- CONGRATULATIONS! YOU ARE OUR MILLION DOLLAR PRIZE WINNER…. printed on the outside of the envelope? Did you open it? Chances are you did. That’s how direct mail works
- Make sure if you are using a premium or incentive that it is relative to the offer and audience.
When we design your direct mail promotion, we will come up with a “hook”, a reason for your potential customers to want to stay with you for the rest of your pitch and we won’t forget to ask your reader a response. You may have the best direct mail promotion the world has ever seen, but if you don’t ask for a response you won’t get one.
We will ensure you are mailing your promotion to the right people. Direct mailers talk about two different kinds of mailing lists. Cold lists are lists that contain the names of random people who may or may not have an interest in the types of products you are selling. Hot lists, on the other hand, are comprised of people who have demonstrated an interest in similar products. We will help you navigate through the myriad of compiled list choices.
We can help you purchase both kinds of lists. No surprise – the hot lists are more expensive. But even so, a hot list is just what you need to give your promotion a fighting chance to succeed.
