Industry News - IMPACT International Marketing http://www.iimgroup.com/news_industry.xml News from various marketing industry resources. Thu, 16 Aug 12 19:44:43 -0500 en hourly 1 Sponsored-ebook-localized-social-media http://feedproxy.google.com/~r/marketingpower/Whitepapers/~3/3-dUOfkswVI/sponsored-ebook-localized-social-media.aspx Thu, 16 Aug 12 19:56:11 +0000
Title: Sponsored eBook: Localized Social Media
Description: This E-book explains why "local" makes sense and how an enterprise can connect the dots from enterprise marketing planning, strategy and content to local business' reach, relationships and trust.
Content Tag Keywords: social media, localized marketing
 Thu, 16 Aug 12 19:56:11 +0000

Title: Sponsored eBook: Localized Social Media
Description: This E-book explains why "local" makes sense and how an enterprise can connect the dots from enterprise marketing planning, strategy and content to local business' reach, relationships and trust.
Content Tag Keywords: social media, localized marketing

]]> Sponsored Whitepaper-guide-to-generating-leads-with-display-advertising http://feedproxy.google.com/~r/marketingpower/Whitepapers/~3/SOj9_Z2voFg/sponsored_whitepaper-guide-to-generating-leads-with-display-advertising.aspx Thu, 16 Aug 12 19:37:37 +0000
Title: Sponsored Whitepaper: The Guide to Generating Leads with Display Advertising
Description: This whitepaper takes an in-depth look at how to use display to increase conversions across your entire marketing mix and includes helpful worksheets to improve the ROI accuracy of your marketing programs
 Thu, 16 Aug 12 19:37:37 +0000

Title: Sponsored Whitepaper: The Guide to Generating Leads with Display Advertising
Description: This whitepaper takes an in-depth look at how to use display to increase conversions across your entire marketing mix and includes helpful worksheets to improve the ROI accuracy of your marketing programs

]]> Apple Market Research http://feedproxy.google.com/~r/marketingpower/GeneralArticles/~3/-bIb7oDGVZ0/apple_market_research.aspx Thu, 16 Aug 12 15:03:28 +0000
Title: Does Apple Use Market Research?: Industry Strategists Weigh In
Description: Chalk it up to semantics, bravado or just a plain difference in opinion, priorities or strategy, but there is no misconstruing Apple executive Phil Schiller's statement during the recent Apple v. Samsung patent-infringement court proceedings.
Content Tag Keywords: Apple, Steve Jobs, strategists, does Apple use market research, market research, ethnography, customer expereice, customer satisfication
 Thu, 16 Aug 12 15:03:28 +0000

Title: Does Apple Use Market Research?: Industry Strategists Weigh In
Description: Chalk it up to semantics, bravado or just a plain difference in opinion, priorities or strategy, but there is no misconstruing Apple executive Phil Schiller's statement during the recent Apple v. Samsung patent-infringement court proceedings.
Content Tag Keywords: Apple, Steve Jobs, strategists, does Apple use market research, market research, ethnography, customer expereice, customer satisfication

]]> Research Strategy Summit Hub Thought Leadership http://feedproxy.google.com/~r/marketingpower/GeneralArticles/~3/ULCHBuldCuU/research_strategy_summit_hub_thought_leadership.aspx Tue, 14 Aug 12 20:11:22 +0000
Title: Research and Strategy Summit: Hub of Thought Leadership
Description: What do a health insurance company, a mobile radio service and an automobile manufacturer have in common?
Content Tag Keywords: research and strategy summit, RSS, speakers, strategists, thought leadership, best practices
 Tue, 14 Aug 12 20:11:22 +0000

Title: Research and Strategy Summit: Hub of Thought Leadership
Description: What do a health insurance company, a mobile radio service and an automobile manufacturer have in common?
Content Tag Keywords: research and strategy summit, RSS, speakers, strategists, thought leadership, best practices

]]> Startups-chicago-innovation-awards http://feedproxy.google.com/~r/marketingpower/GeneralArticles/~3/CltpzBnpfyk/startups-chicago-innovation-awards.aspx Tue, 14 Aug 12 17:05:33 +0000
Title: Start-Up Investment Begins With Marketing Knowhow
Description: Entrepreneurs of all stripes must engage in powerful marketing tactics to attract investors.
Content Tag Keywords: Start-ups, tech start-ups, Chicago Innovation Awards, Maura O'Hara, Mark Achler, Bret Maxwell, venture capital, marketing plans
 Tue, 14 Aug 12 17:05:33 +0000

Title: Start-Up Investment Begins With Marketing Knowhow
Description: Entrepreneurs of all stripes must engage in powerful marketing tactics to attract investors.
Content Tag Keywords: Start-ups, tech start-ups, Chicago Innovation Awards, Maura O'Hara, Mark Achler, Bret Maxwell, venture capital, marketing plans

]]> Google-ftc-fine http://feedproxy.google.com/~r/marketingpower/GeneralArticles/~3/oAvN5p8GmG4/google-ftc-fine.aspx Tue, 14 Aug 12 17:05:15 +0000
Title: Google to Pay Record $22.5 Million Fine in FTC Settlement
Description: The FTC fined Google $22.5 million to settle charges that the company misrepresented privacy assurances to users of Apple's Safari mobile Web browser.
Content Tag Keywords: Google, FTC, privacy, Federal Trade Commission, Apple, Safari, web privacy, online privacy, data collection, Jon Leibowitz
 Tue, 14 Aug 12 17:05:15 +0000

Title: Google to Pay Record $22.5 Million Fine in FTC Settlement
Description: The FTC fined Google $22.5 million to settle charges that the company misrepresented privacy assurances to users of Apple's Safari mobile Web browser.
Content Tag Keywords: Google, FTC, privacy, Federal Trade Commission, Apple, Safari, web privacy, online privacy, data collection, Jon Leibowitz

]]> Google-art-project http://feedproxy.google.com/~r/marketingpower/GeneralArticles/~3/6GQeiQb-2VM/google-art-project.aspx Tue, 14 Aug 12 17:05:00 +0000
Title: Google Art Project Puts Paintings in Pixels
Description: Google Art Project has helped digital marketing efforts of art museums.
Content Tag Keywords: Google, Google Art Project, MoMA, SCAD Museum, Van Gogh, Sam Anderson, art museums, digital marketing, Amit Sood, Google Cultural Institute
 Tue, 14 Aug 12 17:05:00 +0000

Title: Google Art Project Puts Paintings in Pixels
Description: Google Art Project has helped digital marketing efforts of art museums.
Content Tag Keywords: Google, Google Art Project, MoMA, SCAD Museum, Van Gogh, Sam Anderson, art museums, digital marketing, Amit Sood, Google Cultural Institute

]]> Measuring And Maximizing The Return On Investment Of Market Research http://feedproxy.google.com/~r/marketingpower/Whitepapers/~3/CAeaVbDhGNo/Measuring_and_Maximizing_The_Return_On_Investment_Of_Market_Research.aspx Wed, 08 Aug 12 21:03:56 +0000
Title: Measuring & Maximizing The Return On Investment Of Market Research
Description: This white paper, underlines the important role market research plays in business decision-making, demonstrates how to measure the ROI of market research, and highlights the types of research which will generate the greatest ROI.
Content Tag Keywords: B2B, ROI, ROMI, strategy, Research
 Wed, 08 Aug 12 21:03:56 +0000

Title: Measuring & Maximizing The Return On Investment Of Market Research
Description: This white paper, underlines the important role market research plays in business decision-making, demonstrates how to measure the ROI of market research, and highlights the types of research which will generate the greatest ROI.
Content Tag Keywords: B2B, ROI, ROMI, strategy, Research

]]> Marketing Optimization An Introduction http://feedproxy.google.com/~r/marketingpower/Whitepapers/~3/HfnOgS7nFnk/Marketing_Optimization_an_Introduction.aspx Wed, 08 Aug 12 20:50:13 +0000
Title: Marketing Optimization - An Introduction
Description: This whitepaper provides an introduction to marketing optimization. You will learn how optimization can help improve campaign revenues by up to 25 percent and how other companies have successfully implemented such technology.
Wed, 08 Aug 12 20:50:13 +0000

Title: Marketing Optimization - An Introduction
Description: This whitepaper provides an introduction to marketing optimization. You will learn how optimization can help improve campaign revenues by up to 25 percent and how other companies have successfully implemented such technology.

]]> Using Webinars To Land Your Tradeshow Leads http://feedproxy.google.com/~r/marketingpower/Whitepapers/~3/Gg8QhgrbZh4/Using_Webinars_to_Land_Your_Tradeshow_Leads.aspx Wed, 08 Aug 12 20:42:45 +0000
Title: Using Webinars to Land Your Tradeshow Leads
Description: This paper explores the way your sales team can use web conferences to nurture your tradeshow leads and close them quickly. Plan webinars before your show and then during the show get booth visitors to register for your webinar.
Content Tag Keywords: tradeshow, webcast, webinar, webseminar, leads
 Wed, 08 Aug 12 20:42:45 +0000

Title: Using Webinars to Land Your Tradeshow Leads
Description: This paper explores the way your sales team can use web conferences to nurture your tradeshow leads and close them quickly. Plan webinars before your show and then during the show get booth visitors to register for your webinar.
Content Tag Keywords: tradeshow, webcast, webinar, webseminar, leads

]]> Training Successfully With Web Seminars http://feedproxy.google.com/~r/marketingpower/Whitepapers/~3/qyf72HLKBc0/Training_Successfully_with_Web_Seminars.aspx Wed, 08 Aug 12 20:41:54 +0000
Title: Training Successfully with Web Seminars
Description: This whitepaper shows you the "old way" of training as compared to the "webinar way". Learn how making employees travel to a central location and locking them in a room for a day can be replaced by a webinar.
 Wed, 08 Aug 12 20:41:54 +0000

Title: Training Successfully with Web Seminars
Description: This whitepaper shows you the "old way" of training as compared to the "webinar way". Learn how making employees travel to a central location and locking them in a room for a day can be replaced by a webinar.

]]> Podcasting What It Is http://feedproxy.google.com/~r/marketingpower/Whitepapers/~3/Boz1MQCBwVo/Podcasting_What_it_is.aspx Wed, 08 Aug 12 20:41:00 +0000
Title: Podcasting: What it is and What it Can Do For You
Description: This paper will explore the basics of podcasting for the beginner. It will give you a nice overview of the technology and how it works as well as providing you with some examples on how your organization could best implement its own podcast series.
 Wed, 08 Aug 12 20:41:00 +0000

Title: Podcasting: What it is and What it Can Do For You
Description: This paper will explore the basics of podcasting for the beginner. It will give you a nice overview of the technology and how it works as well as providing you with some examples on how your organization could best implement its own podcast series.

]]> Nonprofits And Web Conferencing http://feedproxy.google.com/~r/marketingpower/Whitepapers/~3/gU9IjFhL9g4/Nonprofits_and_Web_Conferencing.aspx Wed, 08 Aug 12 20:39:40 +0000
Title: Nonprofits and Web Conferencing
Description: Learn how other nonprofits are using web conferencing to further their mission and create community in a cost effective and interactive way
Content Tag Keywords: webcast, web seminar, nonprofit
 Wed, 08 Aug 12 20:39:40 +0000

Title: Nonprofits and Web Conferencing
Description: Learn how other nonprofits are using web conferencing to further their mission and create community in a cost effective and interactive way
Content Tag Keywords: webcast, web seminar, nonprofit

]]> How Web Conferencing Can Help Your Company Grow http://feedproxy.google.com/~r/marketingpower/Whitepapers/~3/HO_x9mlqAPE/How_Web_Conferencing_Can_Help_Your_Company_Grow.aspx Wed, 08 Aug 12 20:31:35 +0000
Title: How Web Conferencing Can Help Your Company Grow
Description: This paper is for you if your organization has not yet dived into web conferencing. It outlines all of the benefits and cost savings a web conferencing tool can provide as well as the ways each department can use it.
Content Tag Keywords: webcasts, online events, webinars,
Wed, 08 Aug 12 20:31:35 +0000

Title: How Web Conferencing Can Help Your Company Grow
Description: This paper is for you if your organization has not yet dived into web conferencing. It outlines all of the benefits and cost savings a web conferencing tool can provide as well as the ways each department can use it.
Content Tag Keywords: webcasts, online events, webinars,

]]> Top-market-strategy-apply-80-20-rule-evaluate-target-top-market-segment http://feedproxy.google.com/~r/marketingpower/GeneralArticles/~3/xwaMUxUi0r8/top-market-strategy-apply-80-20-rule-evaluate-target-top-market-segment.aspx Wed, 08 Aug 12 15:32:05 +0000
Title: Top Market Strategy: Applying the 80/20 Rule
Description: Excerpt from Top Market Strategy: Applying the 80/20 Rule -- Chapter 12: Evaluate and Target the Top Market Segment
Content Tag Keywords: top, market, strategy, applying, 80, 20, rule, segment, profit, customer, evaluate, target, top
 Wed, 08 Aug 12 15:32:05 +0000

Title: Top Market Strategy: Applying the 80/20 Rule
Description: Excerpt from Top Market Strategy: Applying the 80/20 Rule -- Chapter 12: Evaluate and Target the Top Market Segment
Content Tag Keywords: top, market, strategy, applying, 80, 20, rule, segment, profit, customer, evaluate, target, top

]]> Marketing-strategy-in-play-thinking-difference http://feedproxy.google.com/~r/marketingpower/GeneralArticles/~3/88c-vpHNWgY/marketing-strategy-in-play-thinking-difference.aspx Wed, 08 Aug 12 14:35:41 +0000
Title: Marketing Strategy in Play
Description: Excerpt from Marketing Strategy in Play -- Chapter 2: Thinking and Difference
Content Tag Keywords: marketing, strategy, in, play, difference, thinking, question, differentiate, competition, advantage, target, specify, engage, strategic, best, beat
Wed, 08 Aug 12 14:35:41 +0000

Title: Marketing Strategy in Play
Description: Excerpt from Marketing Strategy in Play -- Chapter 2: Thinking and Difference
Content Tag Keywords: marketing, strategy, in, play, difference, thinking, question, differentiate, competition, advantage, target, specify, engage, strategic, best, beat

]]> Internet-marketing-for-entrepreneurs-making-sense-of-marketing-2-0 http://feedproxy.google.com/~r/marketingpower/GeneralArticles/~3/nY-151i1ees/internet-marketing-for-entrepreneurs-making-sense-of-marketing-2-0.aspx Tue, 07 Aug 12 21:25:42 +0000
Title: Internet Marketing for Entrepreneurs: Making Sense of Marketing 2.0
Description: Excerpt from Internet Marketing for Entrepreneurs: Making Sense of Marketing 2.0 -- Chapter 1: Making Sense of Marketing 2.0
Content Tag Keywords: internet, marketing, entrepreneur, making, sense, marketing, 2.0, market, website, seo, search, engine, optimization, web, diy, do, it, yourself, sem
 Tue, 07 Aug 12 21:25:42 +0000

Title: Internet Marketing for Entrepreneurs: Making Sense of Marketing 2.0
Description: Excerpt from Internet Marketing for Entrepreneurs: Making Sense of Marketing 2.0 -- Chapter 1: Making Sense of Marketing 2.0
Content Tag Keywords: internet, marketing, entrepreneur, making, sense, marketing, 2.0, market, website, seo, search, engine, optimization, web, diy, do, it, yourself, sem

]]> Developing-winning-brand-strategies-competing-for-choice http://feedproxy.google.com/~r/marketingpower/GeneralArticles/~3/guhRU5RM-8M/developing-winning-brand-strategies-competing-for-choice.aspx Tue, 07 Aug 12 14:18:22 +0000
Title: Developing Winning Brand Strategies
Description: Excerpt from Developing Winning Brand Strategies -- Chapter 1: Competing for Choice
Content Tag Keywords: developing, winning, brand, strategies, strategy, consumer, customer, choice
 Tue, 07 Aug 12 14:18:22 +0000

Title: Developing Winning Brand Strategies
Description: Excerpt from Developing Winning Brand Strategies -- Chapter 1: Competing for Choice
Content Tag Keywords: developing, winning, brand, strategies, strategy, consumer, customer, choice

]]> Consumer-behavior-women-and-shopping-in-america http://feedproxy.google.com/~r/marketingpower/GeneralArticles/~3/LbASU6dUp1E/consumer-behavior-women-and-shopping-in-america.aspx Mon, 06 Aug 12 19:40:13 +0000
Title: Consumer Behavior: Women and Shopping
Description: Excerpt from Consumer Behavior: Women and Shopping -- Chapter 2: Women and Shopping in America
Content Tag Keywords: consumer, behavior, women, shopping, america, history, retail
 Mon, 06 Aug 12 19:40:13 +0000

Title: Consumer Behavior: Women and Shopping
Description: Excerpt from Consumer Behavior: Women and Shopping -- Chapter 2: Women and Shopping in America
Content Tag Keywords: consumer, behavior, women, shopping, america, history, retail

]]> How-to-Feed-the-Content-Beast http://feedproxy.google.com/~r/marketingpower/Whitepapers/~3/BJ9RiufAKEM/How-to-Feed-the-Content-Beast.aspx Fri, 13 Jul 12 14:06:50 +0000
Title: How to Feed the Content Beast (without getting eaten alive)
Description: In this ebook, you'll learn how to balance and blend the two halves of content marketing - creation and curation. Also provide you with tactical tips to help you feed your content beast.
Content Tag Keywords: Content curation, content creation, content marketing, content, asset creation, blogging, content writing, Curata
 Fri, 13 Jul 12 14:06:50 +0000

Title: How to Feed the Content Beast (without getting eaten alive)
Description: In this ebook, you'll learn how to balance and blend the two halves of content marketing - creation and curation. Also provide you with tactical tips to help you feed your content beast.
Content Tag Keywords: Content curation, content creation, content marketing, content, asset creation, blogging, content writing, Curata

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