Industry News - IMPACT International Marketing http://www.iimgroup.com/news_industry.xml News from various marketing industry resources. Thu, 23 Feb 12 07:24:28 -0600 en hourly 1 Campaign Corner Chivas RRegal http://feedproxy.google.com/~r/marketingpower/GeneralArticles/~3/zlf28WsBA68/campaign_corner_chivas_rRegal.aspx Wed, 15 Feb 12 16:04:11 +0000
Title: Campaign Corner: Chivas Regal
Description: Marketing campaigns aren't what they used to be. Marketers are thinking well beyond the confines of previously unchallenged media plans and turning to short films to reach their target demographic.
Content Tag Keywords: chivas regal, video, innovation, film, interactive, facebook
 Wed, 15 Feb 12 16:04:11 +0000

Title: Campaign Corner: Chivas Regal
Description: Marketing campaigns aren't what they used to be. Marketers are thinking well beyond the confines of previously unchallenged media plans and turning to short films to reach their target demographic.
Content Tag Keywords: chivas regal, video, innovation, film, interactive, facebook

]]> Super Bowl Commercials Good Bad Funny http://feedproxy.google.com/~r/marketingpower/GeneralArticles/~3/jN1CJ9XG4vg/super_bowl_commercials_good_bad_funny.aspx Wed, 15 Feb 12 15:38:01 +0000
Title: Super Bowl Commercials: The Good, the Bad and the Funny
Description: Another Super Bowl has come and gone, leaving both industry experts and the general public to determine which brands scored a touchdown and which ones didn't even complete a pass.
Content Tag Keywords: super bowl, commercials, advertisements, marketing campaigns
 Wed, 15 Feb 12 15:38:01 +0000

Title: Super Bowl Commercials: The Good, the Bad and the Funny
Description: Another Super Bowl has come and gone, leaving both industry experts and the general public to determine which brands scored a touchdown and which ones didn't even complete a pass.
Content Tag Keywords: super bowl, commercials, advertisements, marketing campaigns

]]> Spirit Unintended Consequences http://feedproxy.google.com/~r/marketingpower/GeneralArticles/~3/BZ108P8TwbI/spirit_unintended_consequences.aspx Tue, 14 Feb 12 16:19:47 +0000
Title: Spirit's "DOT Unintended Consequences Fee": inspiring more unintended consequences than envisioned?
Description: Spirit Airlines has begun charging what they call a "Department of Transportation Unintended Consequences Fee" in response to recent regulation.
Content Tag Keywords: spirit, airline, department of transportaiton, consumers, passengers, penalty, government, frequent flyer, durbin amendment
 Tue, 14 Feb 12 16:19:47 +0000

Title: Spirit's "DOT Unintended Consequences Fee": inspiring more unintended consequences than envisioned?
Description: Spirit Airlines has begun charging what they call a "Department of Transportation Unintended Consequences Fee" in response to recent regulation.
Content Tag Keywords: spirit, airline, department of transportaiton, consumers, passengers, penalty, government, frequent flyer, durbin amendment

]]> Facebook Tops Brazil http://feedproxy.google.com/~r/marketingpower/GeneralArticles/~3/KK8_MqdFAT0/facebook_tops_brazil.aspx Mon, 13 Feb 12 20:48:08 +0000
Title: Facebook Tops Social Networking in Brazil
Description: It's probably no surprise to anyone who has celebrated Carnival in Sao Paolo or hit the beach in Rio that Brazilians are just as social online as they are in person.
Content Tag Keywords: facebook, social media, orkut, comscore, brazil, loyalty, consumer attitudes
 Mon, 13 Feb 12 20:48:08 +0000

Title: Facebook Tops Social Networking in Brazil
Description: It's probably no surprise to anyone who has celebrated Carnival in Sao Paolo or hit the beach in Rio that Brazilians are just as social online as they are in person.
Content Tag Keywords: facebook, social media, orkut, comscore, brazil, loyalty, consumer attitudes

]]> Zuckerberg Loyalty Manifesto http://feedproxy.google.com/~r/marketingpower/GeneralArticles/~3/3vJCveWsTwY/zuckerberg_loyalty_manifesto.aspx Mon, 13 Feb 12 20:34:11 +0000
Title: Mark Zuckerberg's Loyalty Manifesto
Description: If you took the weekend to read Mark Zuckerberg's shareholder manifesto, you'll see that Facebook's IPO is the endgame to a covert loyalty scheme that Zuckerberg envisioned long ago.
Content Tag Keywords: facebook, ipo, loyalty, mark zuckerberg, growth, mission, services, emotional connection, relationships, customer, transparent
 Mon, 13 Feb 12 20:34:11 +0000

Title: Mark Zuckerberg's Loyalty Manifesto
Description: If you took the weekend to read Mark Zuckerberg's shareholder manifesto, you'll see that Facebook's IPO is the endgame to a covert loyalty scheme that Zuckerberg envisioned long ago.
Content Tag Keywords: facebook, ipo, loyalty, mark zuckerberg, growth, mission, services, emotional connection, relationships, customer, transparent

]]> Freedom Aspirational Reward http://feedproxy.google.com/~r/marketingpower/GeneralArticles/~3/FvbffMjGSFc/freedom_aspirational_reward.aspx Mon, 13 Feb 12 18:22:02 +0000
Title: Freedom: Perhaps the ultimate aspirational reward
Description: When speaking about what attracts such avid interest and participation in frequent-flyer programs, Inside Flyer founder, Randy Petersen highlights a significant benefit: "Freedom."
Content Tag Keywords: freedom, mileage, loyalty, frequent flyer, freebie, customers
 Mon, 13 Feb 12 18:22:02 +0000

Title: Freedom: Perhaps the ultimate aspirational reward
Description: When speaking about what attracts such avid interest and participation in frequent-flyer programs, Inside Flyer founder, Randy Petersen highlights a significant benefit: "Freedom."
Content Tag Keywords: freedom, mileage, loyalty, frequent flyer, freebie, customers

]]> Helping Your Segmentation Soar http://feedproxy.google.com/~r/marketingpower/GeneralArticles/~3/1xKYNA6RD1Y/helping_your_segmentation_soar.aspx Mon, 13 Feb 12 17:38:42 +0000
Title: Helping Your Segmentation Soar
Description: If you are a pilot, then I probably already hooked you into reading this - that is the power of this segment's connection to its niche.
Content Tag Keywords: aviation, segmentaiton, customers, data, marketing, points program, hobby
 Mon, 13 Feb 12 17:38:42 +0000

Title: Helping Your Segmentation Soar
Description: If you are a pilot, then I probably already hooked you into reading this - that is the power of this segment's connection to its niche.
Content Tag Keywords: aviation, segmentaiton, customers, data, marketing, points program, hobby

]]> Siris Virtuous Cycle http://feedproxy.google.com/~r/marketingpower/GeneralArticles/~3/hyHCf76rJMI/siris_virtuous_cycle.aspx Mon, 13 Feb 12 16:59:31 +0000
Title: Siri's Virtuous Cycle
Description: Siri proves yet again that it's possible to apply great loyalty practices without actually having a loyalty program.
Content Tag Keywords: Apple, Siri, Loyalty, Artificial Intelligence, iphone, gamification
 Mon, 13 Feb 12 16:59:31 +0000

Title: Siri's Virtuous Cycle
Description: Siri proves yet again that it's possible to apply great loyalty practices without actually having a loyalty program.
Content Tag Keywords: Apple, Siri, Loyalty, Artificial Intelligence, iphone, gamification

]]> The Open And Shut Case For Content Curation http://feedproxy.google.com/~r/marketingpower/Whitepapers/~3/OZytt5rXCZc/The_Open_and_Shut_Case_for_Content_Curation.aspx Mon, 30 Jan 12 20:34:33 +0000
Title: Sponsored eBook: The Open and Shut Case for Content Curation
Description: This e-book evaluats the pros, cons and "ROI" of content curation.
Content Tag Keywords: content, marketing, curation, blog, brand, acquisition
 Mon, 30 Jan 12 20:34:33 +0000

Title: Sponsored eBook: The Open and Shut Case for Content Curation
Description: This e-book evaluats the pros, cons and "ROI" of content curation.
Content Tag Keywords: content, marketing, curation, blog, brand, acquisition

]]> Loyalty Us Canada http://feedproxy.google.com/~r/marketingpower/GeneralArticles/~3/Z8HoBM91iVk/loyalty_us_canada.aspx Mon, 30 Jan 12 20:29:37 +0000
Title: Rules of Engagement: Loyalty in the U.S. and Canada
Description: How to win the hearts and minds of U.S. and Canadian consumers in an age of low engagement and economic unrest.
Content Tag Keywords: consumers, engagement, economic unrest, loyalty, seniors, strategy, campaigns, communications, trust, canada
 Mon, 30 Jan 12 20:29:37 +0000

Title: Rules of Engagement: Loyalty in the U.S. and Canada
Description: How to win the hearts and minds of U.S. and Canadian consumers in an age of low engagement and economic unrest.
Content Tag Keywords: consumers, engagement, economic unrest, loyalty, seniors, strategy, campaigns, communications, trust, canada

]]> Prophet-price-is-right-or-is-it http://feedproxy.google.com/~r/marketingpower/Whitepapers/~3/2S2ww-3OubU/prophet-price-is-right-or-is-it.aspx Fri, 20 Jan 12 22:15:55 +0000
Title: The Price is Right! Or is it?
Description: Article discussing pricing and how to use it to improve performance.
Content Tag Keywords: price, right, or, is, it, pricing, strategy, performance
 Fri, 20 Jan 12 22:15:55 +0000

Title: The Price is Right! Or is it?
Description: Article discussing pricing and how to use it to improve performance.
Content Tag Keywords: price, right, or, is, it, pricing, strategy, performance

]]> Prophet-understand-and-improve-customer-engagement http://feedproxy.google.com/~r/marketingpower/Whitepapers/~3/VL_zF8Zj7fg/prophet-understand-and-improve-customer-engagement.aspx Fri, 20 Jan 12 20:57:51 +0000
Title: Understand and Improve Customer Engagement
Description: Whitepaper revealing three-step process for understanding customer behavior and engagement.
Content Tag Keywords: understand, improve, customer, engagement, three-step, process, behavior
 Fri, 20 Jan 12 20:57:51 +0000

Title: Understand and Improve Customer Engagement
Description: Whitepaper revealing three-step process for understanding customer behavior and engagement.
Content Tag Keywords: understand, improve, customer, engagement, three-step, process, behavior

]]> Prophet-marketings-missing-link-signature-touchpoints-to-break-through-clutter http://feedproxy.google.com/~r/marketingpower/Whitepapers/~3/QdjyR9VGL1g/prophet-marketings-missing-link-signature-touchpoints-to-break-through-clutter.aspx Fri, 20 Jan 12 19:54:51 +0000
Title: Marketing's Missing Link: Signature Touchpoints to Break Through Clutter
Description: Whitepaper defining signature touchpoints and how to use them in marketing plans.
Content Tag Keywords: marketing, missing, link, signature, touchpoints, break, clutter, customer, path to purchase
 Fri, 20 Jan 12 19:54:51 +0000

Title: Marketing's Missing Link: Signature Touchpoints to Break Through Clutter
Description: Whitepaper defining signature touchpoints and how to use them in marketing plans.
Content Tag Keywords: marketing, missing, link, signature, touchpoints, break, clutter, customer, path to purchase

]]> Aberdeen-e-mail-marketing-customers-take-it-personally http://feedproxy.google.com/~r/marketingpower/Whitepapers/~3/olCWC3N9UGg/aberdeen-e-mail-marketing-customers-take-it-personally.aspx Thu, 19 Jan 12 18:15:59 +0000
Title: E-mail marketing: Customers Take it Personally
Description: Research report revealing trends and best practices in E-mail marketing.
Content Tag Keywords: e-mail, marketing, customers, take, personally, campaign, best, practice, research
 Thu, 19 Jan 12 18:15:59 +0000

Title: E-mail marketing: Customers Take it Personally
Description: Research report revealing trends and best practices in E-mail marketing.
Content Tag Keywords: e-mail, marketing, customers, take, personally, campaign, best, practice, research

]]> Aberdeen-optimizing-the-marketing-to-sales-lead-lifecycle http://feedproxy.google.com/~r/marketingpower/Whitepapers/~3/YXbodILtdKo/aberdeen-optimizing-the-marketing-to-sales-lead-lifecycle.aspx Thu, 19 Jan 12 17:32:52 +0000
Title: Optimizing the Marketing-to-Sales Lead Lifecycle
Description: Research report revealing key characteristics of best-in-class organizations for lead conversions and best practices for the sales & marketing strategies they use.
Content Tag Keywords: optimizing, marketing, sales, lead, lifecycle, research, best practice, conversion, business
 Thu, 19 Jan 12 17:32:52 +0000

Title: Optimizing the Marketing-to-Sales Lead Lifecycle
Description: Research report revealing key characteristics of best-in-class organizations for lead conversions and best practices for the sales & marketing strategies they use.
Content Tag Keywords: optimizing, marketing, sales, lead, lifecycle, research, best practice, conversion, business

]]> Aberdeen-enterprise-value-of-video-content http://feedproxy.google.com/~r/marketingpower/Whitepapers/~3/ZHv_qPMjjTE/aberdeen-enterprise-value-of-video-content.aspx Thu, 19 Jan 12 16:02:37 +0000
Title: The Enterprise Value of Video Content
Description: Research report on value of enterprise video with best practices for implementation.
Content Tag Keywords: enterprise, value, video, content, metatagging, asset, codec, virality
 Thu, 19 Jan 12 16:02:37 +0000

Title: The Enterprise Value of Video Content
Description: Research report on value of enterprise video with best practices for implementation.
Content Tag Keywords: enterprise, value, video, content, metatagging, asset, codec, virality

]]> Aberdeen-opposites-attract-mobile-channel-unites-marketing-and-it http://feedproxy.google.com/~r/marketingpower/Whitepapers/~3/axwYyl9atpA/aberdeen-opposites-attract-mobile-channel-unites-marketing-and-it.aspx Wed, 18 Jan 12 21:49:20 +0000
Title: Opposites Attract: The Mobile Channel Unites Marketing and IT
Description: Research Brief revealing roles of marketing and IT in development of mobile channels and apps.
Content Tag Keywords: marketing, mobile, channel, opposites, attract, IT, research, metric
 Wed, 18 Jan 12 21:49:20 +0000

Title: Opposites Attract: The Mobile Channel Unites Marketing and IT
Description: Research Brief revealing roles of marketing and IT in development of mobile channels and apps.
Content Tag Keywords: marketing, mobile, channel, opposites, attract, IT, research, metric

]]> Aberdeen-metric-driven-mobile-marketing-increase-marketings-revenue-contribution http://feedproxy.google.com/~r/marketingpower/Whitepapers/~3/JcUypvlBCoc/aberdeen-metric-driven-mobile-marketing-increase-marketings-revenue-contribution.aspx Wed, 18 Jan 12 19:56:06 +0000
Title: Metric-Driven Mobile Marketing: Increase Marketing's Revenue Contribution
Description: How metric-driven mobile marketing increases marketing contribution to revenue.
Content Tag Keywords: metric, driven, mobile, marketing, increase, revenue, contribution, best-in-class, study
 Wed, 18 Jan 12 19:56:06 +0000

Title: Metric-Driven Mobile Marketing: Increase Marketing's Revenue Contribution
Description: How metric-driven mobile marketing increases marketing contribution to revenue.
Content Tag Keywords: metric, driven, mobile, marketing, increase, revenue, contribution, best-in-class, study

]]> Enterprise-video-collaboration-strategic-and-revenue-producing-video-for-the-business http://feedproxy.google.com/~r/marketingpower/Whitepapers/~3/ZQJkUWIZ3ts/enterprise-video-collaboration-strategic-and-revenue-producing-video-for-the-business.aspx Fri, 06 Jan 12 22:02:20 +0000
Title: Enterprise Video Collaboration: Strategic and Revenue-Producing Video for the Business
Description: Enterprise video collaboration combines video conferencing technology with collaborative tools to provide more immersive business capabilities. Many companies have optimized these technologies to improve strategic and revenue-based business outcomes.
Content Tag Keywords: enterprise, video, collaboration, conferencing, strategic, revenue producing
 Fri, 06 Jan 12 22:02:20 +0000

Title: Enterprise Video Collaboration: Strategic and Revenue-Producing Video for the Business
Description: Enterprise video collaboration combines video conferencing technology with collaborative tools to provide more immersive business capabilities. Many companies have optimized these technologies to improve strategic and revenue-based business outcomes.
Content Tag Keywords: enterprise, video, collaboration, conferencing, strategic, revenue producing

]]> Social Media Competitive Tracking Tool http://feedproxy.google.com/~r/marketingpower/GeneralArticles/~3/qc761eThQ40/social_media_competitive_tracking_tool.aspx Tue, 05 Jul 11 15:04:27 +0000
Title: Social Media Competitive Tracking Tool
 Tue, 05 Jul 11 15:04:27 +0000

Title: Social Media Competitive Tracking Tool

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