Today’s price conscience marketing managers are taking another look at travel certificates and how they help execute cost effective marketing campaigns.  IMPACT International Group is full of every day examples of how to use the allure and attraction of travel to maximize returns on important sales and marketing campaigns with the use of travel certificates. 

“Travel certificates are low cost marketing tools that are powerful at attracting business, retaining profitable clientele, increasing profits, enhancing product awareness and improving performance. Every industry both online and offline needs a cutting edge low cost-effective powerful marketing tool that appeals to every kind of customer” says Cecile Burgay, Director of Public Relations.IMPACT International Group has been unlocking the mystery of using premium and travel certificates for small to large size companies for years. Companies in banking, online, real estate, auto, retail, direct marketing, and non-profit arenas have come to realize when marketing to their clients cash incentives and merchandise aren’t always the most effective way to get measurable results and in some cases can be counter productive.

Cash was king in the past; but as research shows, it most likely will be lumped in with what it takes to pay the bills and can amount to an expected “payment” a company will have a hard time getting away from.  Because successful marketing professionals are looking for a “psychological” branding of their product or service and want to build a more exciting memorable program they are turning to travel incentives at companies like IMPACT International Group.

Premiums and incentives are primarily used in retention and marketing to reward behavior, build traffic, add value to existing products and to close sales. Incentives used for rewards generally have fewer restrictions and are used to award employees for superior performance, dealers for meeting ordering quotas, and clients for loyalty.  Some incentives are utilized for promotional marketing purposes. Marketing gifts generally have more restrictions due to the low cost and are given out as a gift or a bonus because the participant had participated in a presentation, test drove a car, opened a bank account, purchased a product online, or for a variety of other reasons.  Travel certificates are perfect for this type of marketing function.  The difference between the two is the terms and conditions - when and how it can be used, who it is given to and whether the person that receives the incentive or the company that gave it away pays for the governmental taxes and or reservation and ticketing fees. Another difference is the cost of the product to the marketer.

Travel certificates have a high perceived value and a lower in cost.  Additionally they out perform monetary rewards.More and more you see automated incentive certificate fulfillment - End result … Streamlining the fulfillment process results in keeping the cost of the premiums and incentive certificates low and affordable. “The faster the certificate gets activated the sooner the participant is on their way to creating a lasting memory and generating a positive buzz about your product or service.” says Burgay. “We have been on the fore front of this technology for a few years now and it’s nice to see others try to catch up to us to stay competitive.” she adds.Today’s advances in graphic design and printing has brought about flexible certificate design and the ability to customize incentive certificates allowing marketer’s opportunities for co-branding and terms and condition changes with a relatively short turn around.  Implementing these advances are starting to get the impact IMPACT International Group was looking for.  Clients of all sizes and virtually any type of retail, wholesale, manufacturing, internet, service, distributor or direct sales is benefiting from a customized travel certificate program. In the past some marketers had concerns that their clients had to submit a deposit to activate a travel voucher. Not anymore.  Deposits are required to help pay for government taxes and for reservation and ticketing fees which ever is applicable. “IMPACT International Group set themselves apart from competitors by offering to their clients the ability to pick up these fees and not pass them on to their clients if their campaigns warrant it - The cost of these travel certificates might be a little higher due to the increased redemption of the certificates” says Burgay, “But, it’s important they are able to participate in the process and have that kind of control – it’s what makes us different.”IMPACT International Group (IIG) is a Sales Promotional Marketing Agency specializing in travel certificates used for rewarding behavior, point of sale, traffic builders, and lead generation.

IMPACT International Group provides quality marketing products and services to direct mail houses and agencies, along with direct sales marketers serving the vacation ownership, multi-level marketing, retail, catalog, mail order, online, automobile, and banking industries. IIG and its affiliated companies are devoted to providing products and services that meet the ever changing needs of today’s consumer. IIG provides incentive products and services that anticipate industry change, market trends, technology, and the lifestyles of the consumer.

IMPACT International Group is located at 151 Riviera Blvd, Suite 102, Lake Havasu City, Arizona, 86403  and toll-free at 866-389-9798. For more information regarding travel incentives please contact Cecile Burgay

“Our office expansion is a direct effect of an across-the-board increase in demand for the services we provide our clients,” said Burgay, Director of Public Relations. “Although we have expanded the number of professionals to support this business growth, we continue to actively recruit high-quality talent to meet the ongoing market demands.”

We have to more than double the size of our operation to accommodate our staff and equipment as a result of growth in our IMPACT Media studio division that supports our clients efforts with regards to direct mail, printing, large format printing, web design and promotional product efforts, said Burgay.

IMPACT International Group (IIG) is a Sales Promotional Marketing Agency specializing in incentive loyalty and reward programs, in addition to point of sale, traffic builders, and lead generation gifting and incentive products.  IMPACT International Group provides quality marketing programs and incentive products to direct mail houses and agencies, along with serving the vacation ownership, multi-level marketing, retail, catalog, mail order, automobile, and banking industries. 

IIG and its affiliated companies are devoted to providing products and services that meet the ever changing needs of today’s consumer. IIG provides incentive products and services that anticipate industry change, market trends, technology, and the lifestyles of the consumer.
IMPACT International Group can be contacted at their new address at

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Attract the Clients You Want to Do Business With.  Providing non-monetary travel incentives can help attract a better targeted potential client if such awards attract participants that are a better fit for your product. For example, awarding something like a hotel stay attracts people that appreciate hotel stays and would be motivated by them.

Make Your Travel Incentive Special. If the participant is less likely to purchase the item because he or she can’t justify it, the award is in fact special and will increase the value of receiving the incentive and increase effort to receive it.

Take Advantage of Social Reinforcement. To get the most out of social reinforcement behavior, encourage participants to think about the awe that will result in achieving the travel certificate and the performance that led to it. This will make earning the incentive more valuable and increase effort.

Make the Travel Incentive a “Splurge”. Communicate within your offer or “pitch” that the incentive program that the award is truly something the participant would only purchase as a luxury or personal treat. This will add to the award’s trophy value and increase its overall power as a motivational tool.

Vary the Incentive to Meet Diverse Needs.  When participants can choose from a variety of incentives, for each performance level, a value will improve. Maximize the value by offering travel and entertainment incentives that are desired by people with assorted tastes.

Use Infrequently Purchased Items or Services Such as Travel.  Items or services that a participant would not likely purchase on their own such as travel are more likely to attract the attention of colleagues, family and friends increasing the trophy value of the travel incentive.

Don’t Set Yourself Up for Failure. Switching from a cash incentive program to a non-cash incentive can result in a loss issue with the participant if you’re not careful.  It is believed that there is a perception that losing something hurts more than receiving the same thing of equal value, especially if you are replacing cash. Think about it - if a cash incentive program is eliminated, any tangible, non-monetary incentive programs implemented in its place should be of greater perceived value. Because of this travel is a great substitute for a cash award because of the built in Trophy value and its high perceived emotional value.