Travel Incentives
Today’s price conscience marketing managers are taking another look at travel certificates and how they help execute cost effective marketing campaigns. IMPACT International Group is full of every day examples of how to use the allure and attraction of travel to maximize returns on important sales and marketing campaigns with the use of travel certificates.
“Travel certificates are low cost marketing tools that are powerful at attracting business, retaining profitable clientele, increasing profits, enhancing product awareness and improving performance. Every industry both online and offline needs a cutting edge low cost-effective powerful marketing tool that appeals to every kind of customer” says Cecile Burgay, Director of Public Relations.IMPACT International Group has been unlocking the mystery of using premium and travel certificates for small to large size companies for years. Companies in banking, online, real estate, auto, retail, direct marketing, and non-profit arenas have come to realize when marketing to their clients cash incentives and merchandise aren’t always the most effective way to get measurable results and in some cases can be counter productive.
Cash was king in the past; but as research shows, it most likely will be lumped in with what it takes to pay the bills and can amount to an expected “payment” a company will have a hard time getting away from. Because successful marketing professionals are looking for a “psychological” branding of their product or service and want to build a more exciting memorable program they are turning to travel incentives at companies like IMPACT International Group.
Premiums and incentives are primarily used in retention and marketing to reward behavior, build traffic, add value to existing products and to close sales. Incentives used for rewards generally have fewer restrictions and are used to award employees for superior performance, dealers for meeting ordering quotas, and clients for loyalty. Some incentives are utilized for promotional marketing purposes. Marketing gifts generally have more restrictions due to the low cost and are given out as a gift or a bonus because the participant had participated in a presentation, test drove a car, opened a bank account, purchased a product online, or for a variety of other reasons. Travel certificates are perfect for this type of marketing function. The difference between the two is the terms and conditions - when and how it can be used, who it is given to and whether the person that receives the incentive or the company that gave it away pays for the governmental taxes and or reservation and ticketing fees. Another difference is the cost of the product to the marketer.
Travel certificates have a high perceived value and a lower in cost. Additionally they out perform monetary rewards.More and more you see automated incentive certificate fulfillment - End result … Streamlining the fulfillment process results in keeping the cost of the premiums and incentive certificates low and affordable. “The faster the certificate gets activated the sooner the participant is on their way to creating a lasting memory and generating a positive buzz about your product or service.” says Burgay. “We have been on the fore front of this technology for a few years now and it’s nice to see others try to catch up to us to stay competitive.” she adds.Today’s advances in graphic design and printing has brought about flexible certificate design and the ability to customize incentive certificates allowing marketer’s opportunities for co-branding and terms and condition changes with a relatively short turn around. Implementing these advances are starting to get the impact IMPACT International Group was looking for. Clients of all sizes and virtually any type of retail, wholesale, manufacturing, internet, service, distributor or direct sales is benefiting from a customized travel certificate program. In the past some marketers had concerns that their clients had to submit a deposit to activate a travel voucher. Not anymore. Deposits are required to help pay for government taxes and for reservation and ticketing fees which ever is applicable. “IMPACT International Group set themselves apart from competitors by offering to their clients the ability to pick up these fees and not pass them on to their clients if their campaigns warrant it - The cost of these travel certificates might be a little higher due to the increased redemption of the certificates” says Burgay, “But, it’s important they are able to participate in the process and have that kind of control – it’s what makes us different.”IMPACT International Group (IIG) is a Sales Promotional Marketing Agency specializing in travel certificates used for rewarding behavior, point of sale, traffic builders, and lead generation.
IMPACT International Group provides quality marketing products and services to direct mail houses and agencies, along with direct sales marketers serving the vacation ownership, multi-level marketing, retail, catalog, mail order, online, automobile, and banking industries. IIG and its affiliated companies are devoted to providing products and services that meet the ever changing needs of today’s consumer. IIG provides incentive products and services that anticipate industry change, market trends, technology, and the lifestyles of the consumer.
IMPACT International Group is located at 151 Riviera Blvd, Suite 102,
