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IMPACT International Marketing Announces Strategic Alliance with E FUN
an Industry-Leading Tablet and Digital Pen Manufacturer March 10, 2011- Lake Havasu City, AZ - IMPACT International Marketing (www.iimgroup.com) a leading national product, service and technology provider to the loyalty and incentive marketing arena, has announced a strategic alliance with global consumer electronics manufacturer E FUN, to offer marketers and incentive buyers E FUN's ...
Is Your Marketing Efforts Underperforming?
Lake Havasu City, Arizona - March 5, 2011 Everyone wants a good prospect these days, and that has the Vacation Ownership Industry looking for quality marketing programs. However, the wrong marketing program could do more harm than good - What's the point in investing hundreds of dollars and hours of work for a prospect ...
Will the Closing of Incentium Change the Incentive Industry?
Lake Havasu City, Arizona - March 5, 2011 Incentium formerly VIPGift, is closing its office after ten plus years in the loyalty marketing arena. The reasons for a shutdown will likely vary. Factors why this particular flagship shut down are probably going to include the Great Recession, a volatile banking market, and internal and ...
IMPACT International Marketing Announces Launch of New Website
Lake Havasu City, Arizona - December 3, 2010 IMPACT International Marketing is proud to announce the launch of a newly redesigned website at www.iimgroup.com. Thanks to Tanner Evans, Senior Creative Director of IMPACT International Marketing, IMPACT's website is now updated to include a wide assortment of new promotional marketing product offerings and comprehensive information ...
Cash vs. Non-Cash Incentives
Lake Havasu City, Arizona - October 16, 2010 Cash or cash equivalents, travel, merchandise and recognition are routinely used to drive new or different behaviors. Each tool triggers distinct feelings and reactions. Each has a distinct strength and weakness, which has to be considered when building a motivational structure. Numerous surveys and studies have ...
Travel Incentives
Lake Havasu City, Arizona - February 5, 2008 Today's price conscience marketing managers are taking another look at travel certificates and how they help execute cost effective marketing campaigns. IMPACT International Group is full of every day examples of how to use the allure and attraction of travel to maximize returns on important sales ...
IMPACT is Expanding
Lake Havasu City, Arizona, February 2, 2008 - Cecile Burgay, Director of Public Relations for IMPACT International Group announced today plans to move their office in Lake Havasu City, Arizona to a larger location. IMPACT International Group's customer service and fulfillment headquarters will close in Lake Havasu City, Arizona at the end of business ...
Trophy Value
When a participant is deciding whether a travel or non cash incentive is "worth the effort," the participant is considering the perceived value of earning the incentive -- the match-up between the value of the incentive itself, and the effort required to earn it. Insights into this decision-making process come from expectancy theories, which ...
Building Value
The travel incentive trend has so captured the American spirit that a whole industry has been built to help support travel incentives including promotional agencies, premium product development, domestic and off-shore facilitators and fulfillment companies. Regardless of the level of marketing sophistication required, travel incentive programs can yield incredible results if a few simple ...